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17th of Apr, 2009

Bright Lights, Big City
essie Introduces the NEW Neon Collection - AVAILABLE NOW!

Have fun, rock out and play with colour on toes and tips.  Essie brings colour intensity back with the Neon Collection – a new crop of bright shades that pop.

As a sequel to last year’s high-demand neon hues, essie’s new vivid nail colours are super chic, bold shades that take cues from fashion and art.   From the vibrant pinks and purples on Spring runways to pop culture’s Technicolor graffiti art explosion, neons are having their day in the spotlight.   The essie Neon Collection is a palette of gorgeous acid tones that light up the night.

“I want women to have fun with nail color,” says founder Essie Weingarten.  “These colors make a strong fashion statement and have personality.  They really will bring smiles to women’s faces.”

Punchy Pink – Delicious berry icicle
Flirty Fuchsia – Flaming hot magenta
Funky Limelight – Brilliant day-glo yellow
Perky Purple – Electric boogie violet

Tip from Essie Weingarten:  “Since neon nail colours produce a matte finish, make sure to apply a base and top coat like essie Protein Base Coat and Good to Go! top coat for a rich, high shine finish.”

HERE COMES THE SUN
INTRODUCING THE SUMMER 2009 COLOUR COLLECTION - AVAILABLE 1ST JUNE 09

Have a summer staycation and frolic in the lively hues of Essie’s Summer 2009 Collection, which includes six sexy straight-from-the-runway shades.

“There was such a softness and warmth in this season’s fabrics and collections,” explains Essie Weingarten, President and Founder of Essie Cosmetics, Ltd.  “I created the summer collection to reflect that warmth with romantic, yet fun colours and gave them adoring names.”

Summer is all about play time and languid days in the sun.  Designers interpreted that feeling this season, sending angelic models gliding down the runways in soft palettes of corals and nudes, with bursts of bright pinks and oranges.  

The Essie Summer 2009 Collection perfectly compliments the feeling of the season.  The hot pinks, soft corals, and nudes are sultry and fashion forward – the perfect summer accessory to wear with flirty dresses and open toe sandals.  And the names say it all – uplifting and amorous.

Essie's Summer 2009 Colour  Collection:

Lovie Dovie – True flamingo pink
Chubby Cheeks – Sunset coral
Luscious Lips – Sultry pink
Not Just A Pretty Face – Naturally nude
Cute As A Button – Juicy persimmon delight
Funny Face – Provocative fuchsia

TIP FROM ESSIE WEINGARTEN:  For days in the sun, try Essie’s Non-Yellowing Top Coat (RRP £8.95).  It’s the ultimate sun block for your nails that protects polish from harmful natural UVA/UVB rays as well as prevents color from changing.